November 2020

Kelleher & Sadowsky Associates is now adding virtual tours to its marketing toolkit. The COVID-19 pandemic has profoundly changed the way we shop for real estate as we navigate through our “new normal”. Travel restrictions, social distancing and working from home continue to be encouraged, rapidly accelerating the need for virtual tours. Historically, there has been tremendous inefficiency in the market in terms of how commercial real estate (CRE) deals are done, and virtual tours have become an economical and effective improvement. CRE virtual tours allow prospective buyers to view properties for as long as they want, as many times as they want, and whenever they want. Social media may dominate the industry now, but virtual tours are the future. Long after the pandemic is over, virtual tours will continue to be widespread and prevalent as they aid during the sell/lease decision making process, saving time not only for prospects but also for brokers. When prospects do come in for an in-person tour, they will be well-informed and better equipped to make a confident decision that day.