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    In response to the unprecedented challenges posed by the COVID-19 pandemic, the U.S. Federal Reserve introduced a historic fiscal stimulus package, infusing the economy with vast amounts of capital. This initiative helped stave off an economic contraction that many economists feared, but it also gave rise to a unique set of new challenges.

    When consumers feel secure about their jobs, their investments, and their overall safety, their willingness to spend on goods and services increases. This trend was particularly noticeable in 2023 and is expected to continue shaping the retail landscape in 2024.

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